I have all these random thoughts constantly revolving around in my head and it’s often a challenge to collect them and present cohesive ideas. So when I started to think about science and nature and what they mean to me, this quote summed it up perfectly:

The goal of science and engineering is to build better mousetraps. The goal of nature is to build better mice.

As a CEO who thinks like a farmer, and is 'building a business from nature,’ I observe what nature does so well and I use science to validate my inventions. Everything I do comes from the earth, including my company name EarthKind®. Before I started EarthKind® I was a farmers wife and a master gardener, working with the soil, and getting my hands dirty. Healthy organic soil is what grows things, keeps plants healthy and it naturally repels pests—pretty ironic seeing as I’m in the pest control business!

The earth (soil) needs love and respect. I work with her, I listen to her, I honor her and I put my feet on her each day. It’s that connection to the earth that keeps me grounded and true to my mission. I think of my products as a 'plant force'; my people as a 'human force' and our mission as our 'life force.' That's how our tag line of “Preserve the good. Prevent the rest” came about. It’s important to me as I build a business with purpose that all these forces are combined to use business as a force for good.

As a result, I challenge the status quo of everything that’s not in harmony with what I see is possible. I see everything through the eyes of biology, ecology, psychology, and all the natural laws. I refer to myself as a “scientific-creative” as I combine creative with logic when I’m inventing products or launching business initiatives.

Now, I know many of you may think this sounds a little out there, especially if your background is pure business. Just think about the most successful entrepreneurs—they are people with big and bold ideas, innovators that push the limits.

Inventing products is just the beginning. To disrupt an industry requires much more. I create and lead change by reinventing policy, industry, business, and anything that stands in the way of a kinder earth for all families. The pest control industry is based on fear and as such causes disharmony. I’m working to restore harmony and bring things back in balance.

One of my favorite quotes reminds me that working with Nature is the right way, because:

Nature is relentless and unchangeable, and it is indifferent as to whether its hidden reasons and actions are understandable to man or not.

 Galileo Galilei  


Living in harmony means different things to different people, to me—an entrepreneur with a vision to create health and harmony in homes everywhere through business—it’s very much like being a choir conductor. 

If you know the song “All God’s critters got a place in the choir,” you’ll understand what I mean! As a company grows, so does the need to keep everyone aligned. With more people, it’s harder to stay in tune and maintain the tempo.

Here are some things I’ve learned along the way that have helped me create and maintain a more harmonious environment in my business and my relationships with everyone from employees, to national retail buyers, to government policy workers. 


1. Recognize what everyone has in common:

We all strive to belong to something, and stand for something. If we seek to honor this common thread, we can begin every relationship with an open mind that facilitates collective and inventive ways to reach mutual goals without a loss of individual control or mutual acceptance.

2. Work towards the greatest good for the greatest number of people:

Think about what goal you want to achieve, what dream you want to realize, what destiny you want to pursue, and know that there is enough abundance to go around, despite what others might believe. You can never be contemplative enough if you have big goals.? Every decision is a chance to make a positive impact somewhere: Thinking on purpose, ask yourself, what's the greatest possible good that can come from this decision?

3. Recognize the potential in everyone:

See each person as a gift/asset to humanity. Everyone has the capacity to add something of value to the world. When you begin to focus on finding potential in others, it will become easier to cultivate leadership within the company culture. The trick is selectively honing this skill as your level of experience and influence grows. A business can create powerful positive change when its leaders replicate this skill in everyone. No one achieves anything great alone. 

4. Recognize the unique contribution that each person can make:

This is so close to my heart. From day one I’ve tried to honor and appreciate everyone for what they can bring and achieve as part of our team, even if I don't tell them enough. We consistently maintain a handicapped workforce (I call them handicapable) and we've built our factory around their contributions. They never cease to amaze me, and are a joy to work with because they say what they think, no filter. They exemplify authenticity and do not judge each other’s capabilities. 

5. Remember that we are all on this planet together:

We stand to gain more by realizing that we are all connected to one another through the earth we share and the air we breathe. Imagine if we'd each do our part to leave the world a little better than we found it? It has been said by Native Americans, “no tree has branches so foolish as to fight amongst themselves.” Working together is not always easy, and if we each contribute before being asked, a natural groundswell will occur with others following that lead. 


Our company mission to preserve health and harmony in the home is at the core of everything we do and in every aspect of our business. By seeking harmony in my life, I’ve found that the impossible becomes possible. 

A word of caution though! This level of empowerment isn't for everyone. It takes courage and perseverance as people come and go in your life to support you. 


What do you do to seek harmony in your life? I'd love to hear!